If you run a website, you must have heard the name of Google Analytics. It’s a free service offered by Google to provide complete analytics of your website. With the help of Google Analytics, you can track the incoming traffic patterns on your website.

Google Analytics helps you learn more about how people are reaching your website and how they are using it. Using Google Analytics really makes sense because it is easy-to-use and a powerful program that gives you insights into your website.

One thing that makes it even more valuable is — Google Analytics is integrated with other Google services such as Google Ads and Google AdSense.

How does Google Analytics Work?

To let Google Analytics do its work, you just need to add the unique tracking code on your website. Here is how? Once done, Google Analytics start tracking visitor’s information such as city, country, type of device, etc.

You can learn more about how does Google Analytics work here.

Why should you use Google Analytics?

As we’ve told you earlier, Google Analytics is a powerful program which is specially designed to track the details of incoming traffic on your website. And we believe this is a good reason to use Google Analytics for your website.

But we are going to discuss some of the key features of Google Analytics that can help you understand why should you use it.

Audience Overview

Google Analytics - Audience Overview

Well, the above metrics are definitely not good for a website. But this will give you an idea that how useful Google Analytics could be.

As you can see, the overview page shows you the number of users along with new users. Also, you can check how much time users spend on your website.

Apart from this, you can see the bounce rate on your website and the average session duration of all users. But if you dig deep, you can find more things to learn.

Acquisition Overview

Google Analytics - Acquisition Overview

Acquisition overview is the second most important page in Google Analytics where you get to see Organic Search, Direct, and Social traffic details.

This might help you understand whether you are using the right keyword in your blog post or not. It tells a lot about the strength of SEO. If you want to see more details, you can choose other options from the drop-down menu.

Active Users

Google Analytics - Active Users

If you have a good number of visitors, then the active users’ graph will definitely look better than this one. Here you can see the total number of active users at a certain time along with other important details.


Google Analytics - Location

This page will show you where the visitors coming from. You can see the total number of users and sessions according to country or city or continent.

Top Devices

Google Analytics - Top Devices

Here you can see the type of device information of the visitors on your website. This is really helpful for creating mobile-friendly content if the mobile traffic is greater than the Tablet and Desktop traffic.


Google Analytics - Pages

This is one of the most important things you should know about. Pages show you which article or blog post is generating more traffic on your website. And these details can give you an idea of which type of content you should create on your website.

It was short information about Google Analytics. We tried our best to help you understand what Google Analytics really is and how does it work. If you can manage to use it properly, you can bring even more traffic to your website.

What do you think about Google Analytics? Let us know your thoughts in the comments section below. Thank!

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R. K. Shukla

The article is awesome.