Google Ads is an excellent service provided by Google to boost your business or blog in an online world. Because the online world is getting bigger and bigger every passing day. So if you are also interested in reaching more people around the world, Google Ads might help you to achieve your goal quickly.

Earlier, this advertising service was known as Google AdWords, but later Google changed its name to Google Ads. So you don’t need to get confused between Google AdWords and Google Ads now.

What is Google Ads?

Google Ads is an advertising marketplace run by Google that helps people advertise or promote their business, blog or products through the internet. With the help of Google Ads, you can grow your business rapidly or you can bring more traffic to your website.

How does Google Ads Work?

In easy words, Google Ads is completely based on keywords. So what is keyword? Actually, a keyword is the unique word or sentence that people usually search on the internet. And if you are using the right keyword for your ads, there are very good chances to get clicks on your ads.

Still confused? Okay, let me give you an example – when someone is looking for something or trying to find a solution to their problems, they simply search on Google. Suppose if someone is searching, “pizza restaurant near me.” And if you own a pizza restaurant, then you have a chance to show your ads to that person, and if they like your ads, they may go check your restaurant or call you directly.

Google shows the ads on the top of the search results, so it’s easier to get noticed by users. But wait, showing ads in search results is not the only option. There are more ways to advertise with Google Ads.

Google Ads Marketing

Advertising Options

Google Ads is really flexible. Apart from search ads, you can choose Display Ads to be seen on thousands of websites and apps. Also, you can create a video of your business, product or website to advertise on YouTube.

Google Ads gives the option to target the audience based on location and time. It means you can select the area or country where you want to show your ads with the right timing. This feature helps avoiding irrelevant audiences.

Why should You use Google Ads?

After the launch of the Self-Service Advertising Program, Google changed online marketing completely. Google makes most of its money from ads. That’s why Google provides the best services to its marketing partners. Here are some points that may help you understand why should you Google Ads:

  • Google Ads is flexible and measurable. It allows you to customize your ads according to your need.
  • It’s fast and better than SEO. It starts displaying your ads instantly while SEO takes time to rank your website in search results.
  • Google has more users than any other search engines. So there are good chances of more engagement with your ads.
  • Budget-friendly. The best thing about Google Ads is you can control your advertising cost. It allows you to set the maximum cost per day for your ad campaigns.

Advertising your business, blog, product or services with Google Ads might seem difficult for some people. But it’s not difficult, it’s super easy. All you need is a Google account and you are good to go.

If you are facing a problem with creating ad campaign or you don’t know how to use Google Ads, you can watch tutorials. There are plenty of videos available on YouTube.

Delivering the right message (ads) to the right person at the right time is a key to success in online marketing.